Plaid serves as a pivotal API for developers crafting financial service apps, enabling seamless connections to users' banking accounts. It empowers developers to effortlessly incorporate and retrieve both transactional and account information from a multitude of financial entities. Plaid delivers essential data including refined merchant identities, categories, physical addresses, geolocation details, transaction dates, and monetary amounts. Its offerings encompass Auth: a mechanism that facilitates ACH payments verification using knowledge typically memorized by users; and Connect: a feature that grants developers access to financial data authorized by users. Initiated by William Hockey and Zach Perret in 2012, Plaid operates out of San Francisco, California. 

Investors

• BoxGroup

• Felicis Ventures

• Goldman Sachs

• GV

• Homebrew

• New Enterprise Associates

• Spark Capital

Management Team

• William Hockey – Co-Founder

• Zach Parret – Co-Founder & CEO